JTN AI Reaper
Every signal. Every source. On the record.
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Brand Guidelines
(c) 2026 JTN AI Reaper
01
Our Logo
02
Colors
03
Typography
04
Application
05
Brand Rules
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Contents
2
1.1
Logo Overview
1.2
Logo Construction
1.3
Optical Sizes
1.4
Icon Usage
1.5
Favicon & Social Avatar
1.6
Logo Color Usage

Construction, variants, scale, favicon, social avatar, and color usage rules for the wordmark-with-wire-rule lockup.

Our Logo

1
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Our Logo
3

Logo Overview

Our primary mark is a custom-lettered Inter wordmark with a single thin rule — the wire-desk rule — running beneath the lockup. It signals editorial authority on first read and belongs inside Apple HIG restraint from the first pixel.

Through consistent use in all of our communications, the logo becomes a visual shorthand that identifies JTN AI Reaper and symbolically embodies its values, goals, and personality.

Our logo consists of a wordmark and icon. The icon and wordmark can be used independently or locked up together.

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Our Logo
Logo Overview
4

Logo Construction

Our logo is composed of three elements: the icon, the logotype, and the combined logo. Each component is designed to work independently or together as a single, unified mark.

JTN AI Reaper primary logo
Logo
Icon
Logotype
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Our Logo
Logo Construction
5

Large Logotype For Big Usage

For large-scale formats like signage, posters, or full-screen digital applications.

Medium Logotype For Regular Print

Best suited for standard print materials such as brochures, flyers, and business cards.

Small Logotype For Digital Use

Optimized for smaller on-screen formats like websites, apps, and social media.

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Our Logo
Logotype Optical Sizes
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Icon Usage

We use the icon only for our favicon, social avatars, and app tile. This design has the unique ability to be legible at small sizes.

JTN AI Reaper icon
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Our Logo
Icon
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Favicon

Here the margin size is equal to one third of the size of the icon, ensuring enough room to breathe.

Social Avatar

In social situations we never shout. The icon is a little smaller and is centered optically for the best balance.

JTN AI Reaper favicon
JTN AI Reaper social avatar
JTN AI Reaper
Our Logo
Favicon & Social Avatar
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Logo Color Usage

Our color palette is flexible and allows for unique and ownable color combinations, but color pairings need to be regulated to maintain a consistent brand impression.

Color is the first visual thing we remember and a powerful asset in building brand recognition.

Our logo may be used in black or white. Ensure it is always clear and legible.

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Our Logo
Logo Color Usage
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2.1
Palette Overview
2.2
Full Swatches
2.3
Color Usage

The locked Apple HIG light-mode palette — grey-dominant with a single blue accent. Seven neutrals plus operational semantic colors.

Colors

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Colors
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Apple Blue
#007AFF · 0, 122, 255
Single accent colour. CTAs, links, focus, source-official.
Success
#34C759 · 52, 199, 89
Operational only — published, verified, positive metrics.
Dark Grey
#363636 · 54, 54, 54
Wordmark colour. Headings, primary text, editorial near-black.
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Colors
Palette Overview
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Apple Blue
#007AFF
White
#FFFFFF
Card
#FAFAFA
Surface
#F5F5F5
Light Grey
#D3D3D3
Mid Grey
#878787
Darker Grey
#5E5E5E
Dark Grey
#363636
Success
#34C759
Warning
#FF9500
Error
#FF3B30
Info
#5856D6
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Colors
Swatches
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Color Usage

Color is the first visual thing people remember and a powerful asset in building brand recognition. Pair our colors intentionally: one primary, one neutral, one accent at most.

Maintain a consistent brand impression by respecting approved pairings. Check contrast at 3:1 minimum for non-text elements and 4.5:1 for text.

Aa
Dark Grey on White - Headings (10.51:1 AAA)
Aa
Darker Grey on Card - Body (6.20:1 AAA)
Aa
Apple Blue on White - Links (4.56:1 AA)
Aa
White on Dark Grey - Reversed (10.51:1 AAA)
Aa
Success Dark on Success Light (5.84:1 AA)
Aa
Info Dark on Info Light (9.16:1 AAA)
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Colors
Usage
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3.1
Display Type
3.2
Hierarchy
3.3
Usage

Inter for all editorial and brand voice; JetBrains Mono for operational metadata where tabular width is load-bearing.

Typography

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Typography
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JTN AI Reaper
Display
Inter
Inter carries all editorial voice. JetBrains Mono only appears where tabular character width is load-bearing — timestamps, IDs, versions, code.
Heading
Inter
Body
Inter
Mono
JetBrains Mono
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Typography
Display Type
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display-1 · 36px / 43px · 700
Every signal. Every source.
display-2 · 30px / 36px · 700
Every signal. Every source.
heading-1 · 24px / 31px · 600
Every signal. Every source.
heading-2 · 20px / 26px · 600
Every signal. Every source.
heading-3 · 16px / 22px · 600
Every signal. Every source.
body-lg · 16px / 26px · 400
Every signal. Every source.
body · 14px / 21px · 400
Every signal. Every source.
body-sm · 13px / 20px · 400
Every signal. Every source.
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Typography
Hierarchy
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Do

  • Use Inter for all text
  • Use JetBrains Mono for timestamps, IDs, versions, code
  • Use tabular figures for all numerical data
  • Use weight for hierarchy before size
  • Set line length at 65–72 characters maximum

Don't

  • Do not substitute a different typeface
  • Do not use serif, script, blackletter, or handwriting faces
  • Do not use weights below 400
  • Do not use all-caps outside the overline style
  • Do not use more than three sizes per composition
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Typography
Usage
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4.1
Surfaces Overview

Sample surfaces — navigation, cards, presentation slides, avatars — showing how the system composes in the real world.

Application

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Application
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JTN AI Reaper Home · About · Product · Docs
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Maren Haskell
Managing Editor
maren@jtnaireaper.news
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Annual Review · Strategy · Delivery
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Application
Overview
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5.1
Do & Don't

Do and don't. Misuses to avoid. The one-sentence rule: if in doubt, choose the more restrained option.

Brand Rules

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Brand Rules
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Always

  • Use approved lockups exactly as delivered
  • Maintain clear space (1× cap height minimum, 2× preferred)
  • Reproduce in #363636 on light backgrounds by default
  • Use reversed variant only on approved dark surfaces
  • Align to 8pt grid in every layout

Never

  • Do not stretch, squash, skew, rotate, or mirror
  • Do not recolor outside the approved palette
  • Do not add drop shadows, glows, bevels, or dimensional effects
  • Do not place on busy photographic backgrounds without scrim treatment
  • Do not crop, overlap, or use as a pattern fill
misuse — Do not stretch
Do not stretch
misuse — Do not rotate
Do not rotate
misuse — Do not recolor
Do not recolor
misuse — No low contrast
No low contrast
misuse — No drop shadow
No drop shadow
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Brand Rules
Do & Don't
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On the record.
Every signal. Every source. One audit trail. Questions, clarifications, or approvals — find us at the wire desk.
brand@jtnaireaper.news · 2026
JTN AI Reaper
Brand Guidelines
Closing
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