Jesse Orrico

Résumé

Applied AI & Product · Design & Brand Experience

Texas · Remote / Hybrid · Open to relocation

A readable version of the career, plus two downloads. Both cover the same 25+ years; one leads with applied AI and product, the other with design and brand experience. Job-specific versions go out with applications.

Applied AI & Product Résumé

Discovery, invention, functional prototypes, and reusable AI-assisted delivery systems. Leads with Tarva: Serras.ai, Discovery Council, AgentGen, and Paint Executive; then SafeTrekr and TarvaRI.

PDF · 2 pages · 95 KB

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Product Design & Brand Experience Résumé

Product design, UX/UI, brand, and design systems, applied to complex workflows. The same career, framed by design: Serras.ai, the Tarva design systems and brand methodology, Paint Executive, Relevant Compliance, and SafeTrekr.

PDF · 2 pages · 94 KB

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Selected Work

Six products and the systems behind them, in twenty-four pages: Focal Aware Seizure Research, SafeTrekr, Paint Executive, Tarva-ERP, Serras, Relevant Compliance, the applied AI instruments, @tarva/ui and the brand books.

PDF · 24 pages · 10.4 MB

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Summary

For 25+ years I have turned ambiguous opportunities and difficult technical and business problems into usable products, and I do the work myself. I combine stakeholder discovery, product strategy, experience design, visual craft, and AI-assisted development to frame the problem and build the working prototype. Since late 2024 I have architected and led AI-assisted development across production risk intelligence, field-service software, and reusable delivery systems. I am looking for an individual-contributor role where I own discovery, design, and the functional product experience. Specialist engineering partners harden it for production.

Signature value

  1. 01

    I take complex products from ambiguity to functional use.

  2. 02

    I build governed, repeatable AI-assisted delivery systems with evidence, provenance, and human decisions.

  3. 03

    I connect product, experience, implementation, and operating accountability across teams and stakeholders.

Experience

  1. 1999–Present

    Tarva, LLC — a Tirian company

    Principal & LLC Manager

    Texas / Remote

    • Lead a product strategy, experience design, brand, applied AI, and innovation consultancy. Personally move work from research and requirements through user flows, interfaces, identity systems, functional prototypes, testing, and executive decision-making. Selected clients include Microsoft, Disney, Nike, Adobe, and Providence Health.
    • Serras.ai: Co-created and co-developed the AI-assisted delivery platform with EIGHT32 and Libra Labs. Lead product vision, brand, UX/UI, and front-end direction. The closed-beta system connects discovery, design, engineering, validation, and human approvals, and is used by the three partner firms.
    • Discovery Council: Conceived, architected, and led AI-assisted development of a structured discovery system that exposes missing stakeholder perspectives, conflicting needs, and assumptions before design begins. It keeps simulated perspectives separate from real stakeholder evidence and gives teams the questions and decisions to validate before committing to a build.
    • AgentGen and Skill Resolver: Architected and led AI-assisted development of reusable specialist-agent and context-selection systems. AgentGen supports evaluation, versioning, and lifecycle management; Skill Resolver matches agent and skill libraries to the work at hand. The agent system is used daily by three companies.
    • Paint Executive: Architected and led AI-assisted development of a beta field-service product that consolidates seven systems into one experience across estimating, scheduling, field production, customer workflows, and payments. Led IA, UX/UI, brand, and design; partnered with the client owner on product decisions and testing.
    • Design systems and brand: Created the Tarva Brand Experience Design methodology, connecting research and creative exploration to human decisions and implementation guidance. Architected and led AI-assisted development of a shared interface library used across 20+ projects, translating brand choices into reusable tokens and patterns.
    • Relevant Compliance: Led IA, UX/UI, brand, and product design for the compliance platform, now in production. Its MVP was delivered 35% under budget.
  2. April 2025–Present

    SafeTrekr

    Owner & Creator

    Remote · safetrekr.com

    • Created and lead the travel-safety ecosystem for administrators, safety analysts, trip leaders, travelers, and guardians. Own product direction, IA, UX/UI, brand, application and marketing design, and web front-end direction.
    • Led the V1-to-V2 React web-experience transition and designed its connected planning, review, alerts, check-in, and duty-of-care workflows. The V2 web product is in production and used by the SafeTrekr team and customers. EIGHT32 engineered the companion mobile apps and leads continued core-service and backend engineering.
    • Architected and led AI-assisted development of TarvaRI, the production risk-intelligence platform, combining geospatial normalization, event clustering, role-aware triage, and AI summaries with evidence traceability, monitoring, replay, cost visibility, and human review.
    • Architected and led AI-assisted development of the production TarvaRI Alert Viewer for custom clients, with map-based exploration, filtering, progressive detail, and mobile and PWA behavior. Confidential sources and scoring methods stay protected.
  3. 2023–January 2025

    OPē, LLC

    Chief Operating Officer

    Mobile, Alabama / Remote

    • Translated nanophotonic encryption and data-security concepts into product roadmaps, operating plans, investor narratives, and executive decisions, coordinating technical, business, manufacturing, and supplier stakeholders.
    • Re-scoped the DUODS roadmap from an estimated 36 months and $13.5 million to an eight-month, $8 million plan by restructuring deliverables, software modules, R&D workflows, and dependencies.
    • Co-led investor relations and fundraising for a financing round with a $10 million target; the round is now oversubscribed.

Selected recent work

Tools & working approach

Core expertise

  • Product discovery
  • Use-case definition
  • Product strategy
  • Requirements
  • Information architecture
  • Interaction design
  • Visual design
  • UX/UI
  • Rapid prototyping
  • Design systems
  • Brand identity
  • Data visualization
  • Accessibility
  • AI-assisted development
  • Multi-agent workflows
  • Prompt and context engineering
  • Evidence traceability
  • Human review

I use Claude Code and Codex to build, test, and debug product experiences, and I partner with engineering and DevSecOps specialists for production hardening, infrastructure, security, and scale.

Education & recognition

Bachelor of Science, Digital Art & Design — Full Sail University, 2009 · GPA 3.87

  1. 01Panelist, Apple Distinguished Educator Seminar
  2. 02Student Gallery Award of Excellence
  3. 03Creative Director for Livin' It: Unusual Suspects, an Emmy-nominated Documentary—Current Issues production
  4. 04The Livin' It production and campaign received a Bronze Telly Award and National Religious Broadcasters recognition

Take the résumé with you

Same career, two framings. Pick the one that matches the role you are hiring for.

Applied AI & Product Résumé

Discovery, invention, functional prototypes, AI-assisted delivery systems.

PDF · 2 pages · 95 KB

Download

Product Design & Brand Experience Résumé

Product design, UX/UI, brand, design systems, complex workflows.

PDF · 2 pages · 94 KB

Download